Board of Directors

Samuel Lim
Chief Executive Officer and Chairman

Mr. Lim is a Co-Founder of Reebonz and has been its Chairman and Chief Executive Officer since our inception in 2009. In addition, Mr. Lim serves as Chairman of the Board. Mr. Lim’s foray into entrepreneurship began as early as when he was 20. In 2000, he founded and held the position of Chief Executive Officer at eFusion Pte. Ltd, one of Southeast Asia’s largest mobile content company. In 2004, Mr. Lim founded and held the position of Chief Executive Officer at eFusion Solutions Pte. Ltd., a company that specialized in direct sales and database marketing for the banking and finance sector for unsecured financial products mainly consumer loans. Both of these two companies were subsequently acquired by publicly-listed companies. Mr. Lim holds a Bachelor of Accountancy from Nanyang Technological University in Singapore. He served as President of the Audiotext Service Providers Association, President of the Entrepreneurs Organization Singapore, and is a member of the Young Presidents’ Organization. He currently also serves on the board of governors of Singapore Polytechnic.


Chairman of the Board
Roderick Perry
Board Director

Mr. Perry serves as a non-executive director of Reebonz. He has over 30 years of experience in investment management. Previously, Mr. Perry was at 3i Group plc, in a number of positions, including Global Head of Venture Capital, Sector Advisor covering systems and software sectors, member of the Executive Committee and Investment Committee, and Executive Director of the Board. He was responsible for developing the 3i investment business in Asia Pacific.

Mr. Perry was a Non-Executive Director and Chairman of PartyGaming plc, Deputy Chairman of, Senior Independent Director and Chairman of Remuneration Committee of BWIN.Party, Non-Executive Director at Gulf of Guinea Energy (Nigeria), a Non-Executive Director of Indago Petroleum. Mr. Perry served as an advisor to Amanat Holdings PJSC in Dubai, Chairman of the Audit and Risk Committee of Ithmar Capital Partners, Chairman of the Board of Objectivity Ltd. He is Chairman of Draper Oakwood Royalty Capital Ltd.

Mr. Perry started his technology career with GCHQ, a British intelligence and security agency.
He holds a BSc (Hons) in Physics from the University of Salford and is a Chartered Member of the Institution for Engineering and Technology.


Independent Director
Member of the Audit Committee
Arthur Chua
Mr. Chua serves as a non-executive director of Reebonz. Mr. Chua is the Chief Executive Officer of Goldbell Group (Goldbell), Singapore’s market leader in distribution and leasing of industrial vehicles with presence in SE Asia. Mr. Chua began his career in Goldbell as a workshop operations executive of the Aftersales division to learn the ropes of the business, and rose through the ranks of the Group’s divisions to build knowledge and experience in the Mobility space before taking up the mantle of CEO. Working closely with Israeli, Russian and Singaporean start-ups together with regional go-to-market partners, with a focus on driving innovation within vehicle and transportation industry verticles — Arthur is also the Co-Founder & Executive Chairman of SWAT, a dynamic route optimisation engine for Smart Cities which has the potential to transform cities of tomorrow into transport efficient, peoplecentric metropolises. Mr. Chua is a member of the various organizations including Entrepreneur Organization (Singapore Chapter), YPO Singapore Chapter, St Gallen Symposium’s circle of benefactors, NTU Idea Board; Singapore River One Board, Chairman, Business Improvement District Pilot; and Panel member, Land Transport Master Planning 2040.
Member of the Audit Committee
Member of the Compensation Committee
Member of the Nomination & Corporate Governance Committee
Charles Goh
Mr. Goh serves as a non-executive director of Reebonz. Mr. Goh is the founder and director of Yuan Resources Pte Ltd and Yuan Universal Pte Ltd, Singapore based commodity trading companies. Mr. Goh is the Director of Yuan Capital Pte Ltd and Yuan Asset Management Pte Ltd, both investment holding company, as well as The Cheese Artisans (TCA) a Singapore based artisanal cheese distributor and retail store. Prior to starting Yuan Resources, Mr. Goh was an executive in various capacities at Natsteel Ltd / Natsteel Trading Pte Ltd, Thyssen Asia Pacific Pte Ltd, Preussag Trade (Asia) Pte Ltd. Previously, Mr. Goh was member of the board of directors of various corporations such as ISV Investment Pte Ltd, Natsteel Trade International Pte Ltd, Natsteel Vina Co., Ltd (Vietnam), Aisco Resources Pte Ltd, United North Supply Pte Ltd, Amurmetal Global Trading Pte Ltd, FishOne Singapore Pte Ltd, Win Harmony International Pte Ltd, and Indochine Resources Pte Ltd. He earned a Bachelor of Engineering in Mechanical & Production Engineering from National University of Singapore.
Member of the Audit Committee
Member of the Compensation Committee
Member of the Nomination & Corporate Governance Committee
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