Co-Founder, Chief Executive Officer and Chairman
Mr. Lim is a Co-Founder of Reebonz and has been its Chairman and Chief Executive Officer since our inception in 2009. In addition, Mr. Lim serves as Chairman of the Board. Mr. Lim’s foray into entrepreneurship began as early as when he was 20. In 2000, he founded and held the position of Chief Executive Officer at eFusion Pte. Ltd, one of Southeast Asia’s largest mobile content company. In 2004, Mr. Lim founded and held the position of Chief Executive Officer at eFusion Solutions Pte. Ltd., a company that specialized in direct sales and database marketing for the banking and finance sector for unsecured financial products mainly consumer loans. Both of these two companies were subsequently acquired by publicly-listed companies. Mr. Lim holds a Bachelor of Accountancy from Nanyang Technological University in Singapore. He served as President of the Audiotext Service Providers Association, President of the Entrepreneurs Organization Singapore, and is a member of the Young Presidents’ Organization. He currently also serves on the board of governors of Singapore Polytechnic.
Co-Founder and Chief Product Officer
Mr. Lim is a Co-Founder and serves as the Chief Product Officer of Reebonz. He is also a co-founder of Zuunbo Pte. Ltd., All the Rage Pte. Ltd, and Qanvast Pte. Ltd. Mr. Lim holds a Bachelor of Business Management degree from Singapore Management University.
Co-Founder and Chief Marketing Officer
Mr. Han is a Co-Founder and serves as the Chief Marketing Officer of Reebonz. He is also a co-founder of Zuunbo Pte. Ltd, All the Rage Pte. Ltd and Qanvast Pte. Ltd. Mr. Han holds a Bachelor of Science degree in Real Estate from National University of Singapore.
Chief Technology Officer
Mr. Oey serves as the Chief Technology Officer of Reebonz and is responsible for our IT infrastructure and Research and Development. Prior to Reebonz, he was Chief Operating Officer at eFusion Pte. Ltd., Technical Manager at Aspial Corporation and a Network Manager at i-One.net International. Mr. Oey holds a Bachelor’s degree in Computer Science from Curtin University of Technology in Perth, Australia.
Chief Financial Officer
Ms. Sadiwala serves as the Chief Financial Officer of Reebonz. She was previously Reebonz’s Head of Corporate Development and Strategic Projects and Head of Southest Asia. Prior to Reebonz, she was an Investment Banker with Goldman Sachs, Inc. and a Management Consultant with Deloitte Consulting. Ms. Sadiwala holds a MBA from Columbia Business School and Bachelor of Science degree from Washington University in St. Louis.
Chief Operating Officer and Head of Sales
Ms. Mah serves as the Chief Operating Officer and Head of Sales of Reebonz. She was previously Head of Operations. Previously she was Chief Operating Officer of eFusion Solutions Pte. Ltd. and Senior Marketing Manager and Head of Database Department IBC Asia Ltd. She holds a Bachelor of Business Administration degree from University of Western Sydney in Australia.
Head of Operations
Ms. Ng serves as the Head of Operations of Reebonz. Previously she was Head of Operations at eFusion Solutions Pte. Ltd. and Senior Marketing Manager at IBC Asia Ltd. She holds a Bachelor of Arts & Social Sciences degree from National University of Singapore.
Ms. Lim serves as the Group Financial Controller of Reebonz. Previously she was Senior Finance Manager at Declout Limited, Finance Manager at Cavu Corp Pte. Ltd. and Finance Manager at Achieve Limited as Assistant. Ms. Lim is a qualified Chartered Accountant by the Association of Chartered Certified Accountants and a fellow member with the Institute of Singapore Chartered Accountants. Ms. Lim holds a professional qualification from The Association of Chartered Certified Accountants.