Corporate Profile

Our Vision: To make luxury accessible

Our Mission: We make luxury accessible by giving customers the most trusted and easy way to buy and sell luxury

Headquartered in Singapore and founded in 2009, Reebonz (pronounced “ribbons”) is the leading and trusted online marketplace and platform for buying and selling new and preowned luxury products in the Asia Pacific region. We are a leading player in the online luxury market in our markets of Southeast Asia and Core Asia Pacific Market. We have offices in Singapore, Malaysia, Indonesia, Thailand, Hong Kong, Korea, Taiwan, Japan, China, Australia, and the United States.

Leveraging data and technology, Reebonz makes luxury accessible by operating as an eco-system of B2C e-tail and B2C marketplace for over 1,000 brands and 172 luxury boutiques, supported by C2C marketplaces that enable individuals to sell through its platform. With an easy shopping experience, members can enjoy convenient access to the selection of products that Reebonz sources as well as from a curation multi-brand luxury boutiques from all around the world. We provide buyers and sellers an omni-channel experience to buy and sell luxury goods through our integrated websites, mobile app and offline channels.

Investors include prominent venture capital investors, strategic investors and individuals such as Vertex Ventures, GGV Capital, Intel Capital, Matrix Partners China, Mediacorp, SGInnovate, FengHe Group, OCBC Bank, Richard Ji (CIO and Managing Partner of All Star Investments), and Richard Liu (managing director of Morningside Venture Capital), amongst others.

B2C Merchandise Business: Our humble beginnings started by selling luxury brands online through limited timed sales. We have remained true to our core and have built our business on the simple notion of “making luxury accessible”. Through our core B2C Merchandise Business, we curate and sell authentic new luxury goods, including handbags, small leather goods and other accessories, shoes, watches, and jewelry from the world’s leading luxury brands.

C2C Individual Sellers Marketplace: We recognized the strong need for our customers to find a trusted platform to sell their prized possessions. Solving for our customers’ pain points, we launched a selling service allowing them to use the Reebonz platform to sell, while benefitting from our in-house team of Ateliers that provided authentication services, allowing both the buyer and seller to have peace of mind.

Sell Back Guarantee: 'Sell Back Guarantee’ is a sell feature on that allows a member to sell their past Reebonz purchase(s), with an upfront guaranteed payment in credits to offset from the next purchase.

Ateliers: We have a team of in-house experts or our “ateliers” who are trained leather appraisers, gemologists and watch technicians who provide certain services including authentication, valuation and grading services.

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