Board of Directors

Samuel Lim
Chief Executive Officer and Chairman

Mr. Lim is a Co-Founder of Reebonz and has been its Chairman and Chief Executive Officer since our inception in 2009. In addition, Mr. Lim serves as Chairman of the Board. Mr. Lim’s foray into entrepreneurship began as early as when he was 20. In 2000, he founded and held the position of Chief Executive Officer at eFusion Pte. Ltd, one of Southeast Asia’s largest mobile content company. In 2004, Mr. Lim founded and held the position of Chief Executive Officer at eFusion Solutions Pte. Ltd., a company that specialized in direct sales and database marketing for the banking and finance sector for unsecured financial products mainly consumer loans. Both of these two companies were subsequently acquired by publicly-listed companies. Mr. Lim holds a Bachelor of Accountancy from Nanyang Technological University in Singapore. He served as President of the Audiotext Service Providers Association, President of the Entrepreneurs Organization Singapore, and is a member of the Young Presidents’ Organization. He currently also serves on the board of governors of Singapore Polytechnic.

 

Chairman of the Board
Ali Erfan
Board Director

Mr. Erfan serves as a non-executive director of Reebonz. He has worked in venture capital and private equity for over 17 years. Previously he was a senior partner in the venture capital group of 3i Group, a member of the management committee for the global venture capital business and led 3i’s venture capital expansion into the Middle East and China. He is also a director of The Electrum Group and was a founding board member of Leor Energy, an oil and gas exploration company in Texas, that was acquired by EnCana for $2.55 billion in 2007. He is also a Director at Draper Oakwood Royalty Capital Ltd. and Better Grain Ltd. Mr. Erfan is founder of the Cogito Scholarship Foundation, a UK charity. He holds a BA and MA (Hons) from Oxford University, and an MBA from the London Business School. He is a Fellow of the Kauffman Foundation for Venture Capital.

 

Independent Director
Chua Kee Lock
Board Director

Mr. Chua serves as a non-executive director of Reebonz. Mr. Chua is the President and Chief Executive Officer of Vertex Group, a Singapore headquartered venture capital group. Prior to joining Vertex, Mr. Chua was the President and an executive director of Biosensors International Group, Ltd., Managing Director of Walden International, and Deputy President of NatSteel Ltd. Previously he also served as a member on the board of directors at Logitech International S.A. He earned a Bachelor of Science in Mechanical Engineering from University of Wisconsin at Madison and a Master of Science in Engineering from Stanford University under a distinguished scholarship from NatSteel.

 

Independent Director
Member of the Audit Committee
Member of the Compensation Committee
Member of the Nomination & Corporate Governance Committee
Roderick Perry
Board Director

Mr. Perry serves as a non-executive director of Reebonz. He has over 30 years of experience in investment management. Previously, Mr. Perry was at 3i Group plc, in a number of positions, including Global Head of Venture Capital, Sector Advisor covering systems and software sectors, member of the Executive Committee and Investment Committee, and Executive Director of the Board. He was responsible for developing the 3i investment business in Asia Pacific.


Mr. Perry was a Non-Executive Director and Chairman of PartyGaming plc, Deputy Chairman of, Senior Independent Director and Chairman of Remuneration Committee of BWIN.Party, Non-Executive Director at Gulf of Guinea Energy (Nigeria), a Non-Executive Director of Indago Petroleum. Mr. Perry served as an advisor to Amanat Holdings PJSC in Dubai, Chairman of the Audit and Risk Committee of Ithmar Capital Partners, Chairman of the Board of Objectivity Ltd. He is Chairman of Draper Oakwood Royalty Capital Ltd.


Mr. Perry started his technology career with GCHQ, a British intelligence and security agency.
He holds a BSc (Hons) in Physics from the University of Salford and is a Chartered Member of the Institution for Engineering and Technology.

 

Independent Director
Member of the Audit Committee
Jeff Richards
Board Director

Mr. Richards serves as a non-executive director of Reebonz. He is currently a Managing Partner at GGV Capital, focusing on investments in the Internet, software and mobile sectors. He currently sits on the board of numerous private companies including Bigcommerce, Boxed, Brightwheel and Percolate, and has previously sat on the boards of Appirio, Buddy Media and BlueKai. Previously Mr. Richards also served as a Vice President of digital content services at VeriSign, Inc. after a company he had co-founded in 2003, R4 Global Solutions Inc., was acquired by VeriSign, Inc. He co-founded and held an executive position at QuantumShift where he led the operations, sales and marketing teams of the venture-backed hosted software company operating in the telecommunications sector. Previously, Mr. Richards was a management consultant in the strategy and organizational change practice at PricewaterhouseCoopers. Mr. Richards holds a Bachelor of Arts in Government from Dartmouth College.

 

Independent Director
Member of the Audit Committee
Member of the Compensation Committee
Member of the Nomination & Corporate Governance Committee
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